tactic hit a six recently by winning the pitch to work with SBS on their campaign for The Ashes. SBS tendered this significant project and selected tactic to bring a nostalgic, powerful and emotional campaign to life.

Sam Downs, SBS Creative Services Manager said:
"We invited tactic to pitch for this campaign. Their ideas were bang on brief and better yet they promised us they'd be able to deliver what they pitched on time and on budget. Despite some significant hurdles and changes to the brief along the way, they didn't disappoint. We think it's a great campaign."

SBS will be covering the whole test series and they were seeking a treatment that highlighted the stature of this event for both Australians and English. We proposed working with the scoreboard device which could carry through to the rest of their on-air elements and help create a cohesive and visually strong campaign.

Jo Parker, SBS Communications Manager, Sport said:
"It's been amazing working with the tactic team. The creative gives me goose bumps. What a fantastic job and a huge thanks to the team for pulling this enormous task together in very tight deadlines."

tactic directed and shot numerous cricketing legends, cutting together their Ashes anecdotes to create a story that leaves the viewers with no doubt that this cricket test is a symbol of national pride, passion and determination. SBS wanted the audience to see historical footage of past matches so we seamlessly weaved this imagery into the scoreboard environment to help create a stunning cinematic backdrop. The emotive music track fits like a glove and was composed by our sister company, Plasma Sonic.